Apple has concluded plans to launch a new app called “Sales Coach” for iPhone and iPad later this month, which will replace the existing internal tool SEED.
According to MacRumors, “Sales Coach” is primarily aimed at employees of Apple Stores and Apple Authorized Resellers worldwide. It provides frontline sales staff with sales training and product knowledge resources, covering sales scripts such as “Why upgrade to the new iPhone” and information on commonly used iPad features and selling points. Sources say Apple aims to release the app on Monday, February 23 (local time).
Compared to “SEED,” “Sales Coach” will bring two key changes. First, the new app will adopt a completely new Liquid Glass design language. Second, Apple also plans to add an AI chatbot feature in a later version to provide sales advice and product information support to store employees.
This chatbot is reportedly going to appear in the app’s “Ask” tab, allowing employees to ask it various product-related questions, such as about the key features of the iPhone Air or how the Instant Hotspot feature works on Macs. However, it is currently unclear whether the chatbot is based on Apple’s own AI model or relies on a third-party platform.
In addition to the mobile app, “Sales Coach” will also launch a web version (salescoach.apple.com). This website is also an internal tool for Apple’s sales partners and is therefore not open to the public.
In addition, Apple will gradually roll out a similar public chatbot feature in its consumer-facing Apple Support app.
