Pirelli Acquires 30% Stake in Univores, Further Investing in AI Tire Technology

Pirelli Acquires 30% Stake in Univores, Further Investing in AI Tire Technology

Italian tire manufacturer Pirelli signed a cooperation agreement with Swedish company Univorses on Wednesday, acquiring a 30% stake and having the option to increase its stake to a majority controlling interest. The aim is to integrate artificial intelligence computer vision technology into its Cyber ​​Tyre system.

This collaboration combines Univorses’ 3D AI technology with Pirelli’s sensor-equipped tire system, which can improve vehicle safety and autonomous driving capabilities, as well as provide traffic management departments with real-time road infrastructure monitoring data.

  • This collaboration integrates Univores’ computer vision AI technology into Pirelli’s smart tire platform, helping to upgrade road monitoring and autonomous driving applications.

  • The intelligent tire system can collect data through sensors built into the tire and communicate in real time with the vehicle’s electronic equipment and cloud systems.

  • Univrses’ 3D AI engine provides autonomous vehicles with 3D localization, mapping, and spatial deep learning capabilities.

  • This technology aims to help road management departments optimize resource allocation decisions and is also expected to reduce road traffic accidents.

  • In 2025, Pirelli and the Puglia region of southern Italy jointly launched a road network monitoring project, simultaneously applying the relevant technologies of both companies.

Tech Free Press noted that neither party disclosed specific financial details of the transaction.

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